Press Releases

August 24, 2007
Vertical Branding Signs International Sales Agreement For Its Zorbeez Brand Product Line

LOS ANGELES, CA, August 24, 2007: Vertical Branding, Inc (OTCBB:VBDG), a consumer products branding, marketing and distribution company, announced today that it has entered into an agreement with North American Communications Consultants, Inc. a leading international sales and distribution company headquartered in Los Angeles, CA, to market and distribute the Company’s ZORBEEZ™ brand product line in over 40 countries around the globe. The Company expects its relationship with NACC to expand distribution of ZORBEEZ™ beyond the domestic US market to the significant and growing global consumer marketplace, as NACC has done with such products as Bedazzler, Cybersonic Toothbrush, Genie Instant Line Smoother and Smart Spin.

Vertical Branding (www.verticalbranding.com) has marketed and branded its trademarked ZORBEEZ ™ products through television and Internet campaigns since January 2007. The Company, through its Adsouth Marketing retail sales division, recently introduced the product line into domestic US retail outlets on a test basis, and is planning a full rollout to mass market national retailers in the current quarter. The ZORBEEZ™ product line consists of the flagship ZORBEEZ super-absorbent multi-purpose cloths with X27 fiber technology, as well as line extensions STREAKFREEZ,™ AUTOSHAMMY™ and MICROMEN.™

“Our pursuit and entry into an international distribution arrangement for our ZORBEEZ™ product line is consistent with our objective of exploiting multiple channels of distribution for our portfolio of products,” said Nancy Duitch, CEO of Vertical Branding, Inc. “We are pleased to announce this arrangement with.NACC which has an outstanding track record in the International marketplace.”

“We are thrilled to forge an alliance with Vertical Branding, a visionary company that provides high quality, innovative products which represent a strong value proposition for the end consumer,” said Elin Gorky, president of NACC. “We have received an enthusiastic response to our preliminary marketing efforts and look forward to a successful global rollout.“

Vertical Branding, Inc. developed the ZORBEEZ™ brand which features super-absorbent X-27 technology, allowing it to easily absorb liquid spills 27 times as well as paper towels or dishcloths.


About Vertical Branding, Inc.
Vertical Branding, Inc. (OTC BB: VBDG) is a consumer products, branding, marketing, and distribution company. The Company takes an integrated vertical marketing approach to brand building utilizing a variety of media channels, including television, online media, and print advertising. The Company also has established retail, catalog, and international product distribution channels to drive consumer sales. The Company’s focus is on finding appealing and high quality products that meet a real need in the marketplace with emphasis on the beauty, personal care, and house ware product categories.

Information Regarding Forward-Looking Statements
Except for historical information contained herein, the statements in this Press Release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause our actual results in future periods to differ materially from forecasted results. These risks and uncertainties include, among other things, product demand, market competition, and risks inherent in our operations. These and other risks are described in our filings with the Securities and Exchange Commission.

Contact:
Aurelius Consulting Group, Inc.
(407) 644-4256 ext. 107
Jon@aurcg.com
info@aurcg.com
www.runonideas.com

Neil Steinberg
5W Public Relations
212-584-4306
Nsteinberg@5wpr.com