Press Releases

May 18, 2007
Vertical Branding, Inc.'s New Corporate Website, www.verticalbranding.com, Goes Live!

Los Angeles May 18, 2007 -- Vertical Branding, Inc. a leading consumer product marketing, branding and distribution company, unveiled its new redesigned corporate website, www.verticalbranding.com today and announced it formally during the Company’s Investor relations conference call on Tuesday.

“Our new site was designed to reflect the energy and vitality of our Company and to provide important company information to our customers and investors,“ stated Nancy Duitch, CEO, Vertical Branding, Inc. “We are very pleased with the final product.”

The graphics and general design theme are intended as a visual reflection of the multiple revenue streams enjoyed by the company as well as the “V” from the Company logo. The navigation of the site provides easy and intuitive access to key company information. The Product pages showcase the products which the Company brands and markets and enable direct links to the official transactional websites for those products. The Company pages showcase our Executive and Operating management and their significant experience and accomplishments. The Investor section provides relevant business strategy and financial information, and provides links to our investor relations and public relations partners as well as links to stock charts and performance history. Our Press section provides access to multi-media content including interviews, press releases and product reviews. Lastly, the Contact section provides all relevant contact information for the company as well as information regarding product inquiries and submissions.

“It is our hope that this new site provides real service and benefit to our Investors and others interested in the Company and its products. We encourage all who have interest to visit the site frequently to keep up with ongoing developments at Vertical Branding.” said Alan H. Gerson, President and C.O.O., Vertical Branding Inc.

www.verticalbranding,com was created by DIAMONDCreative and Cynthia Levin, Vertical Branding, Inc.’s Online Marketing Manager.


About Vertical Branding, Inc.

Vertical Branding, Inc. is a consumer products, branding, marketing, and distribution company. The Company uses an integrated and vertical marketing approach and utilizes a variety of media channels including Television, Online media and print advertising to drive direct to consumer sales as well as Retail, catalog and International product distribution. Vertical Branding, Inc.’s focus is on finding outstanding and high quality products that meet a real need in the marketplace with emphasis on the beauty, personal care, and house ware product categories. (www.verticalbranding.com)
Contact:

Vertical Branding, Inc.
Victor Brodsky, 914 636 3432 ext. 100
InvestorRelations@verticalbranding.com
914-636-3432 ext 100

The Aurelius Consulting Group, Inc.
Jon Cunningham
(407) 644-4256 ext. 107
Jon@aurcg.com

5W Public Relations
Neil Steinberg
212.584.4306
nsteinberg@5wpr.com