Press Releases

October 3, 2006
Hercules Hook Featured On ABC’s The View

(Los Angeles,Tuesday, October 3,2006) – “The Hercules Hook” was featured yesterday on ABC’s The View daytime talk show. Hercules Hook, a unique wall hanging innovation, exclusively distributed through television direct response and Retail by Vertical Branding, Inc, was chosen by the producers of The View to be included in a segment focusing on the best current Infomercial products. Hercules Hook endorsed and demonstrated by Billy Mays in the popular Television Informercial combines superior strength with simplicity of use and versatility. The ingenuious “Hercules Hook” wall hanging system can hang items up to 150 lbs. including Mirrors, pictures and shelving. “Hercules Hook” installs easily by hand in three simple steps: Just twist, push and turn. No tools, hammers or nails are needed. “I applaud this product” said Rosie O’Donnell during the program. Ms O’Donnell continued , “It is fantastic! Purchase these, it really does work” “We were very pleased that The View recognized the incredible utility and versatility of the ‘Hercules Hook.’ Vertical Branding Inc. is proud to be the exclusive domestic distributor of this great product. We are gratified by the success it has found in the marketplace, both on TV and in Retail in our unique packaging including 20 hooks and a Free laser level. We also are grateful that Rosie O’Donnell is a satisfied customer,” said Alan Gerson, President, Vertical Branding Inc. Hercules Hook is available at the official web site, www.herculeshook.com. In November, Hercules Hook will be available in leading retailers like, Bed, Bath and Beyond, Linens N’ Things, Walmart, Walgreens, CVS and Kohl’s. Watch for the Television commercial featuring Billy Mays on Cable and Broadcast TV.

Vertical Branding, Inc. is a consumer products, branding, marketing and distribution company. We use an integrated and vertical marketing approach and utilize a variety of media channels including Television, Online media and print advertising to drive direct to consumer sales as well as Retail, catalog and International product distribution. Our focus is on finding outstanding and high quality products that meet a real need in the marketplace with emphasis on the beauty, personal care and house-ware product categories.