Mission and Vision

Vertical Branding, Inc. ("Vertical Branding"; "VBI", "the Company") is a consumer products company selling high quality household, beauty and personal care products at affordable prices. The Company sells directly to consumers through television, Internet and print advertising ("transactional marketing"), as well as wholesale to many of the country's largest retailers and drugstore chains ("retail distribution"), in addition to catalog proprietors, home shopping channels and international distributors. The Company's hottest-selling products and brands currently include MyPlace, Steam Buddy, Hercules Hook, ZorbEEZ, E-Z Foldz Step Stool and StarMaker Cosmetics. With a robust product pipeline, VBI continuously develops, or acquires exclusive rights to new and complementary products, with a goal of rolling out four to six new products per year. New product introductions and line extensions fuel the Company's growth, while recurring sales from an ever-expanding product portfolio provide a stable base of revenues.

VBI differentiates itself as a consumer products company in several important ways. First, the Company utilizes an ROI-based transactional advertising strategy, generating direct response product sales as it builds product and brand awareness among prospective retail customers. Second, Vertical Branding focuses on "everyday" products that fill an unmet consumer need or (with prices generally between $9.99 and $39.99) represent a value proposition relative to other products on the market -- all to the effect that products enjoy a long retail lifecycle at price points not overly susceptible to downward economic pressures. Third, Vertical Branding markets to a core 28-55 year old female consumer that it has come to understand demographically and psychologically, allowing VBI to select products and create marketing campaigns that resonate with its target audience.